Some bitter pils need sweetening to help them go down, and this also applies to new technology that yet has been grasped by the masses, how long did it take Apple to succeed with the ipod by relying on geeks and techno heads and now its common place and the word ipod seems to cover any MP3 & MP4 player.
Take the Telsa Roadster the state of art electric sports car, this innovative American company has sexed up what is a dull concept and made it desirable and created a niche market for itself. From this stand point they can grow stronger using excellent media coverage gained by the sportscar coating and enter the mainstream with a bang. Try it the other way and you will struggle.
Along with sports cars I have always had a passion for motorcycles, along with the brotherhood feeling motorcycle companies use to the best effect state of the art materials and technology which their customers expect and demand and to me that's a good thing. So where am I going with this blog, well the biggest killer with electric cars is their weight (that's why clever Tesla use the Lotus Elise as part of its DNA) and the how they are used, motorcycles are totally different, light from the outset and most journeys are a sunny Sunday blast or a commuting tool.
Zero motorcyles have found a niche here by building an electric dirt bike come scrambler. Using the latest evolution lithium technology their power supply is completely non-toxic (Tesla use a system) and contains no toxic materials such as cobalt, nickel, lead or mercury and are completly recyclable.
The X produces 20hp but can accelerate from 0-30 in under 2 seconds and offering 100% torque at all time, now you see why I'm started getting addictive to this technology. Along with 50ft lbs of torque the Zero only weighs in at 140 pounds, this is down to Neal Saiki obsession to weight (why can't more manufactures take his lead). The aluminum frame only weighs 18 pounds.
Where's the sweetner you may ask, well no more two stroke disturbance or the smell of Castrol R when out in the country side.